A fundamental component of Free Market Investing is the Efficient Market Hypothesis, first explained by Eugene F. Fama in his 1965 doctoral thesis: "In an efficient market, at any point in time, the actual price of a security will be a good estimate of its intrinsic value." Eugene F. Fama The stock market, the media, and popular culture, by and large, encourage behavior consistent with the belief that the market is inefficient. You must understand that there is a choice to be made about how you believe the market works. Matson Money believes that markets are efficient, so much so that it is one of our Core Values. We focus on capturing market returns utilizing asset-class or structured funds, diversifying prudently, and eliminating stock picking, track record investing and market timing from the investment process. Source: Markowitz, Harry. "Portfolio Selection". Journal of Finance, 1952

The second basic component of Free Market Portfolio Theory is Modern Portfolio Theory (MPT), which earned the Nobel Prize in Economics in 1990 for the collaborative work of Harry Markowitz, Merton Miller and William Sharpe. Essentially, MPT demonstrates that for the same amount of risk, diversification can increase returns. The task is to find assets with an academically proven risk premium and low correlations. The Efficient Frontier allows individuals to maximize expected returns for any level of volatility. Source: Malkiel, Burton. "A Random Walk Down Wall Street". 1973 Fama, Eugene; French, Kenneth. "The Cross-Section of Expected Stock Returns". Journal of Finance, 1992

Investing is uncertain. Until recently, much of investing involved guessing what really matters in returns. In 1991 this changed. Eugene F. Fama and Kenneth French, two leading economists, conducted an investigation into the sources of risk and return. Grounded in Efficient Market Hypothesis (EMH), their research revealed that a portfolio’s exposure to three simple but diverse risk factors determines the vast majority of investment results. These three factors are referred to as the Three-Factor Model. The Three Factors are: The Market Factor: the extra risk of stocks vs. fixed income The Size Effect: the extra risk of small-cap stocks over large-cap stocks The Value Effect: the extra risk of high book-to-market (BtM) over low BtM stocks Matson Money utilizes the Three-Factor Model when engineering portfolios to determine the allocation between equities and fixed income, small and large equities, and value and growth equities in each of the Matson Money investment models. Source: Fama, Eugene. "Random Walks in Stock Market Prices". Financial Analysts Journal, September/October 1965.

About Studemont Group

Studemont is not your typical financial services firm. A fact that we take tremendous pride in. While other financial firms are merely concerned about what products to ultimately sell you, at Studemont we like to say we are “agnostic” to the product as long as the desired goal is achieved. Where other firms and advisors might focus solely on chasing returns, Studemont is committed to the Science, Engineering, and Academia behind achieving expected returns.